{"id":42,"date":"2022-11-12T11:59:00","date_gmt":"2022-11-12T11:59:00","guid":{"rendered":"https:\/\/jonasallen.co\/?page_id=42"},"modified":"2024-07-18T07:20:27","modified_gmt":"2024-07-18T07:20:27","slug":"about","status":"publish","type":"page","link":"https:\/\/jonasallen.co\/?page_id=42","title":{"rendered":"About"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Page Header&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;http:\/\/jonasallen.co\/wp-content\/uploads\/2022\/11\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||dotted&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>About<\/h1>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;120px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Us Section&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;http:\/\/jonasallen.co\/wp-content\/uploads\/2022\/11\/business_01.jpg&#8221; custom_margin=&#8221;|5%||5%&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|0px||0px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10%|||&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;top&#8221; animation_intensity_zoom=&#8221;5%&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-200px&#8221; box_shadow_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; admin_label=&#8221;About Us Area&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;27px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; background_color=&#8221;#f7f7f7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;10%|10%|10%|10%&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;15px&#8221; box_shadow_blur=&#8221;45px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.15)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>Transforming Brands Artfully<\/span><\/h2>\n<p>Jonas Allen, a Sydney-based design consultant, blends business and human insights to tackle complex problems. With connections to top designers and strategic minds, he collaborates with startups and leading brands like Afterpay and Westfield. Jonas excels in transforming brands through strategic and user experience design, creating functional and beautiful solutions. His holistic approach combines commercial and behavioral research to meet clients&#8217; needs and resonate with target audiences. Believing in the power of linear and intuitive thinking, Jonas deeply understands both rational and irrational aspects of decision-making.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Service Section&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;111px||110px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;80%&#8221; 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custom_padding=&#8221;30px|30px|30px|30px&#8221; animation_style=&#8221;zoom&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#dddddd&#8221; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#dddddd&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Product design with a focus on user experience, utilizing design thinking and agile methodologies to create innovative solutions that meet real human needs and drive business growth.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Brand Identity&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe00a;||divi||400&#8243; icon_color=&#8221;#fcd21d&#8221; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Montserrat|on|||&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;22px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Montserrat||||&#8221; body_text_color=&#8221;#747d88&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#dddddd&#8221; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#dddddd&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Experienced product design and brand leader offers a unique solution-driven approach to developing a strong, customer-focused brand identity.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Brand Strategy&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe007;||divi||400&#8243; icon_color=&#8221;#fcd21d&#8221; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Montserrat|on|||&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;22px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Montserrat||||&#8221; body_text_color=&#8221;#747d88&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221; animation_style=&#8221;zoom&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#dddddd&#8221; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#dddddd&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>With a deep understanding of brand identity and over 20 years of experience in product design and brand leadership, I bring a unique and solution-driven approach to brand strategy.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Web Design&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe00d;||divi||400&#8243; icon_color=&#8221;#fcd21d&#8221; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Montserrat|on|||&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;22px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Montserrat||||&#8221; body_text_color=&#8221;#747d88&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#dddddd&#8221; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#dddddd&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>I create visually stunning and intuitive websites that meet the needs and goals of each client.\u00a0 I utilise my expertise in UX design to build websites that are both aesthetically pleasing and user-friendly.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Art Direction&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe00f;||divi||400&#8243; icon_color=&#8221;#fcd21d&#8221; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Montserrat|on|||&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;22px&#8221; header_line_height=&#8221;1.4em&#8221; body_font=&#8221;Montserrat||||&#8221; body_text_color=&#8221;#747d88&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;200ms&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#dddddd&#8221; border_style_all=&#8221;solid&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#dddddd&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>I have a passion for visual storytelling and the ability to bring creative concepts to life. With a strong eye for design and an understanding of the latest trends.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Quote Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#fcd21d&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px|0px|110px|0px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;4%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>From Concept to Launch: <br \/>Delivering Innovative Product Design and Brand Building Solutions<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Team Member Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;110px||60px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||40px|&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_text_color=&#8221;#353740&#8243; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Jonas Allen<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>As a design consultant based in Sydney, I combine business and human insights to tackle complex problems for my clients. My approach to brand and organisational transformation is artful and holistic, using strategic and user experience design. Through commercial and behavioural research, I create solutions that are not only functional but also beautiful. By blending linear and intuitive thinking, I&#8217;m able to craft effective solutions that resonate with my clients and their target audiences.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||15px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.0&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.0&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jonas Allen&#8221; position=&#8221;Visual Media&#8221; image_url=&#8221;http:\/\/jonasallen.co\/wp-content\/uploads\/2022\/11\/travel-portrait-04.jpg&#8221; 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background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>I welcome project inquiries and am keen to connect with fellow designers, creatives, and collaborators. Please submit your folios and CVs via email for review.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AboutTransforming Brands Artfully Jonas Allen, a Sydney-based design consultant, blends business and human insights to tackle complex problems. With connections to top designers and strategic minds, he collaborates with startups and leading brands like Afterpay and Westfield. Jonas excels in transforming brands through strategic and user experience design, creating functional and beautiful solutions. His holistic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - JonasAllen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonasallen.co\/?page_id=42\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - JonasAllen\" \/>\n<meta property=\"og:description\" content=\"AboutTransforming Brands Artfully Jonas Allen, a Sydney-based design consultant, blends business and human insights to tackle complex problems. 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