Brand Identity · Campaign · ASX Listed
Jaxsta.
Client
Jaxsta
Scope
Brand identity and campaign
Tagline
Every Note Counts
Status
ASX listed startup
01 / The Brief
A huge idea. Not a simple one to communicate.
Jaxsta’s concept is compelling but complex. Born of a musician’s passion for the industry, the platform gives every contributor to recorded music — from the headline act to the sound engineer — an accurate, verifiable record of their work. Translating that into something emotionally resonant for a music industry audience, rather than just functionally useful, required a different kind of thinking.
Listed startup
Counts — the brand tagline
Credit where credit is due
02 / Brand Identity
Every Note Counts.
The first step was finding the insight. Working in music is a labour of love for most — recognition is rare and the credits often go to the few. That truth became the strategic foundation. The brand mark, brand story and tagline all grew from it.
03 / Animation and Motion
A brand built to move.
The Jaxsta identity was designed from the outset to work in motion. Animation became a core part of how the brand communicated — bringing energy and relevance to a platform built for a creative industry.
04 / Digital
Social, digital and campaign working as one system.
Social media, digital campaigns and collateral worked as a system rather than separately — each touchpoint reinforcing the same brand truth. Every Note Counts gave the whole team a north star to build from.
05 / The Audience
Built for the people who make music happen.
I can say with hand on heart that from the outset, Jonas has demonstrated an empathy and capability to understand and present Jaxsta in a way that as a founder and CEO, I had only hoped a partner would deliver. Time and time again they nail it creatively.
Jacqui Louez Schoorl, Founder and CEO, Jaxsta
06 / Outcome
A brand ready for the ASX. And beyond.
Startup that scaled
Brand tagline still in market
Pro-level brand extension
Identity, motion, digital, campaign
The brand mark, story and campaign system gave Jaxsta the foundation to grow confidently. Every Note Counts became the north star — simple, true and extendable across every channel. The platform listed on the ASX. The brand was ready for it.
Brand asset library, Brand identity, Tagline, Campaign strategy, Animation, Social media, Digital marketing, Collateral