Brand strategist. Sydney.
Brand, campaign and build. From first idea to live product.
Twenty years building brands for companies at every scale. The thinking that makes it matter, and the capability to build the whole thing.
Selected workAll projects
Jaxsta
Brand identity · Campaign

Afterpay
Brand strategy · Campaign

Boody Eco Wear
Brand identity · Campaign

Red Cross
Campaign

Bombay Sapphire
Campaign

Blooms The Chemist
Brand · Campaign
“Brand strategy and build. Without the agency overhead.”
Sydney based. Working everywhere.
The whole picture.
I've spent twenty years building brands for companies at every scale. What's changed is the speed and accessibility of the build. What hasn't changed is the thinking that makes any of it matter. I work with founders, growing businesses and anyone who needs the whole picture without the whole agency.
About JonasWhat I do
- Brand — Strategy, identity, naming and guidelines.
- Build — Websites, digital products, apps and animations.
- Space — Environmental design, signage and wayfinding.
All of it faster and more considered, working natively with AI at every stage.
